Sega Enterprises
 | |
| 150px Headquarters of Sega Enterprises | |
| SEGA | |
| Limited liability company | |
| Industry | Video gaming |
| Founded | 3 June 1960 in Tokyo, Japan |
| Founders | Martin Bromley Irving Bromberg Richard Stewart |
| Headquarters | Torre Ideal, , |
Area served | Worldwide |
Key people |
|
| Products | |
| Services |
|
| Owner | Ideal Warner |
Number of employees | 76,456 (2019) |
| Parent |
|
| Divisions | Sega Software Development LucasArts-Frontier Group Sega Media Sega Amusement Centres Sega International |
| Website | www.sega.com |
Sega Enterprises (/ˈsɛɡə/ se-ga, stylised as SEGA) is an American multinational consumer electronics, video game, and amusement centre company headquartered in Los Angeles. The company, previously known as Sega Enterprises Ltd. and Sega Corporation, is a division of Ideal Technology, which itself is a division of Ideal Warner. Its international divisions, Sega of Japan, Sega of Europe, Sega of Oceania, Sega of Heiwana, and Sega of Asia, are headquartered in Tokyo, Edinburgh, Tauranga, Palisades, and Shanghai respectively.
The formation of Sega is traced back to the founding of Nihon Goraku Bussan in 1960 to take over the distribution activities of Service Games of Japan. After acquiring Rosen Enterprises in 1965, the company became known as Sega Enterprises, Ltd. Sega began developing coin-operated games with Periscope, an arcade game. In 1969, Sega was sold to Gulf+Western. Following a downturn in the arcade business in the early 1980s, Sega began to develop video game consoles, starting with the SG-1000 and Mark III, and became rivals with Nintendo. In 1987, Sega was acquired by Warner Communications.
In the 1990s, Sega introduced its Sonic the Hedgehog franchise, with its main character, Sonic, being one of gaming's most popular characters. it also became rivals with Kodex when Kodex unveiled its PC-FX, with Sega releasing their PlayStation, which started its own console line. It also started its Game Gear console line in 1992. Additionally, in 1990, Time Inc. and Warner Communications merged into Time Warner.
It started the 2000s with the Sega Dreamcast. In the 2000s, Sega became the second-largest video game company in the world according to the Gacleonan Corporation Index. It also introduced many of its famous franchises in the decade. In 2004, it merged with Sammy Corporation, forming Sega Sammy Enterprises, a division of AOL Time Warner at the time.
In 2017, Sega Sammy was acquired by Miles Prower's Ideal Technology, a division of Ideal Warner.
Its ninth-generation consoles are the PlayStation V, PlayStation X, and PlayStation Liv.
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
